A ban on junk food adverts being shown on TV before 21:00 will come into force on 1 October 2025, the government has confirmed. Labour said the watershed on junk food advertising would be enforced alongside a total ban on paid-for online adverts, both aimed at tackling childhood obesity.
The Conservatives had previously committed to the ban in 2021 when Boris Johnson was prime minister, but it was pushed back to give the industry more time to prepare. Health Minister Andrew Gwynne said confirming the scope of restrictions and the date they would be implemented provided clarity for businesses.
Gwynne said the government wanted “to tackle the problem head on” and “without further delay”. These restrictions will help protect children from being exposed to advertising of less healthy food and drinks, which evidence shows influences their dietary preferences from a young age,” he said in his written statement to the Commons on Thursday.
The pre-watershed ban was a pledge in Labour’s manifesto during this year’s general election campaign.
The Royal Society for Public Health (RSPH), which works to reduce childhood obesity, called the ban a “welcome step”.
Simon Dixon, head of policy and public affairs at the RSPH told the BBC that childhood nutrition is “a long-term priority” that is “key to building a healthier future for the next generation”. The government has now published its response to a 2022 consultation on draft measures for the ban, confirming definitions for the products, businesses and services covered by the restrictions.
Source: BBC
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